Matt Whelan

Author Services

Professional self-publishing support for modern authors.

Arrowcroft Author Services
Whether you are in the early stages of your writing project and would like some advice, or you want to turn your manuscript into a book with everything that entails, Matt can help.

Practical publishing help, from one author to another

Matt has experience across manuscript assessment, editing, proofreading, typesetting, ebook preparation, covers, metadata, publishing platforms, websites, SEO, and launch support.

Note: Projects are judged on their quality, and will not be rejected simply because responsible AI assistance has been part of the process.

Manuscript Assessment

Understand the manuscript’s current position, its editorial needs and the most sensible path towards publication.

Polish My Manuscript

Editing, proofreading and consistency support for a manuscript that is substantially complete.

Make It a Book

Typesetting, ebook preparation, cover coordination, metadata and publication setup for a finished manuscript.

Manuscript to Bookshelf

More comprehensive support from a suitable draft through editorial, production and launch preparation.

AI-assisted manuscripts

The writing industry is at odds with Artificial Intelligence and authors are, understandably, very paranoid about what this means for their projects.

AI is a very useful tool, and I believe it has a place in the creative process. What matters to me is the quality of the finished work, not simply how it was produced. I welcome authors who have used AI responsibly, provided their work is original, thoughtfully developed, and meets professional standards.

However, I won’t accept mass-produced AI content, plagiarism, or material that infringes on the rights of others. All I ask is that authors are open about how they’ve used AI, so we can work together to find the best publishing route while respecting current retailer and distributor requirements.

Publication stages

01Tell me about your book
02Assessment
03Proposal
04Production
05Publication

Discuss your manuscript